Definition
Prompt engineering is a technique that involves writing effective instructions for a model, enabling it to consistently generate content that satisfies your need. This is achieved by thoughtfully crafting prompts that guides the model with context, instructions, and examples that assist it to understand your intent and respond in a meaningful way. It is just like providing a roadmap for the AI, steering it towards the specific output that you desire [1].
For example,
lets take a look at a food delivery app that needs SMS alerts for customers
during fuel scarcity that affects delivery time.
A basic prompt for this scenario may go like this:
"Tell customers about delivery
delays."
But with an
Engineered Prompt:
"Write a
100-word SMS for ChopChop customers in Abuja experiencing 45-minute delivery
delays due to fuel scarcity. Apologize sincerely, offer ₦200 discount on next
order, mention our delivery partners are trying their best. Use respectful English.
Reference current fuel queue situation everyone understands."
This well engineered prompt will transform a generic delay message into an empathetic, culturally aware communication that acknowledges shared experiences (fuel scarcity) while providing concrete compensation and maintaining customer relationships.
The origin of Prompt
engineering can be traced back to the early days of the development and
evolution of natural language processing (NLP) and artificial intelligence (AI)
systems. During this time period, researchers primarily focused on rule-based
systems that relied on predefined grammatical rules and dictionaries to process
and generate text. Prompting, as we know it today, was not a significant
concept in these systems.
But the release of GPT-3 by OpenAI in 2020 ushered in a new era in the journey of prompt engineering. Its 175 billion parameters demonstrated the capability of large-scale pretrained models. Researchers and developers began to explore the art of crafting effective prompts to control and guide the model's behavior [3].
Context and Usage
Prompt
Engineering saves time, boosts creativity and increases your productivity. Learning
it doesn’t take time even as someone without a tech background. It has so many
applications that span across various fields and industries such as the
following;
- Analysts automate reports with it
- It helps Students summarize research
- Designers use it to generate concepts
- Marketers use it for drafting campaigns
- It helps teachers create lesson plans
- Freelancers use it to write proposals
Why it Matters
Since the launch of generative AI, Prompt engineering jobs have experienced massive growth. Prompt engineers create synergy between end users and the large language model. They identify scripts and templates that your users can customize and complete to get the best result from the language models. These engineers test run different kinds of inputs to build a prompt library that application developers can reuse in different scenarios. Prompt engineering makes AI applications more efficient and effective. Application developers typically encapsulate open-ended user input inside a prompt before passing it to the AI model [4].
In Practice
A3logics, a leading prompt engineering company, is a good example of a real-life case study of prompt engineering in practice. Their prompt engineering experts specialize in providing custom prompt engineering solutions to help their customers unlock the true potential of LLM’S like chatgpt, claude or google gemini [5].
See Also
Related Model
Training and Evaluation concepts:
- Regularization: Techniques to prevent overfitting and improve model generalization
- Stop Sequences: Predefined tokens that signal when text generation should end
- Tagging (Data Labelling): Annotating data for supervised learning
- Temperature: Controlling randomness in generated output
- Tuning: Process of adjusting model parameters to optimize performance
Reference
- GoogleCloud. (n.d). Prompt engineering.
- Geeksforgeeks. (2025). What is an AI Prompt Engineering?
- PromptEngineering4u. (n.d). Evolution
- AWS. (2025). What is Prompt Engineering?
- A3logics. (2025). Prompt Engineering Services.